You may notice a lot of similarities in fashion styles at major metropolitan schools. Emo has been the biggest fashion trend since the beginning of the new decade. It can be used to refer to emo and punk as well as scene fashion styles. Emo is also known for its musical counterpart, the emo style indie rock, screamo, and techno-rock that are preferred by most of the genre.

Pre-teens through college are embracing heavy makeup, hot pants and swoop back bangs. Emo and similar styles include sexuality as the age of people increases. Emo is controversial because of its strong dependence on suicide, depression and self-mutilation.

Scene is often considered an offshoot emo. The emo stereotypes have been deliberately avoided in order to focus on innocence and fun definitions of youth. A rainbow of bright, loud colors has replaced black hair dye and a completely black wardrobe. Clothes are deliberately clashed and accessories emphasize youth such as candy bracelets or lighted pacifiers.

At the heart of scene and emo is attention. Youth are more likely to wear the style that appeals to them, as they have the desire to be unique and receive attention. Social media has made it easy to share personal information on MySpace, Bebo, and LiveJournal blogs with hundreds of millions of people. “Scene kids” is the most common title for those who follow scene fashion. However, “scenesters”, has also been popular online.

A new type of modeling emerged from this cultural shift that has been taking place on social media since 2006. You are invited to enter thescene queenA professional or amateur female model, who follows fashion trends and has a large following on social media. Models are typically teens or early twenties, and can come from different places and backgrounds. They are admired for their style and beauty. Scene queens can also model for accessory and clothing lines.

Christian Koch, The London Evening Standard, discussed the rise of scene kids and how they affect commerce. He mentioned “scene kids” to embrace “cute”, which is Japanese for “cute”.(1). Scene queens often embellish themselves with adorable and adolescent fashion accessories such as candy bracelets and bows, simple hair bands and star and heart body art, and small, simple icons tattoos. Models often keep their hair natural and wear long, high-contrast hair extensions. The only exception is the eyes. Here, false eyelashes or heavy, colored makeup are key.

Scene queens are known for creating unique looks, like the coontail hair-stripping, which Kiki Kannibal, scene queen, popularized.(2). These looks can be seen in photos or YouTube videos uploaded by the model, affiliates, and/or the promotion partner. The models also provide tutorials and how to videos that explain how to achieve this unique look. Models have used social media’s sharing feature to their advantage, increasing their brand exposure and allowing others to copy their look.

Google’s Trends tool indicates a three-fold increase in search volume for terms such as “scene hair” between 2007 and 2009. Google’s Keyword Tool also shows that “scene hair”, which is searched 1.5 million times each month, was searched by Google’s Keyword Tool in February 2010.(3). These searches often produce tutorials and photo showcases that are a big hit with scene queens. There are many fashion portals and fan sites that have been created by the growing global interest in scene, such as BuzzNet, where Audrey Kitching is a correspondent.

These social networking and blogging websites are a great place to find rising stars in scene modeling and scene children in general.

  • MySpace
  • Bebo
  • LiveJournal
  • Facebook
  • BuzzNet
  • Stickam
  • Blogspot
  • Flickr
  • DeviantART
  • Polyvore (clothing).

Famous Scene Queens

  • Audrey Kitching
  • Kiki Kannibal
  • Dakota Rose
  • Hannah Beth
  • Dani Gore
  • Brittany Kramer
  • Zui Suicide
  • Jac Vanek
  • Jeffree Star
  • Racquel Reed
  • Miss Mosh
  • Jenn Curbstomp

A “famous scene queen”, as it is called, is a person who has the most views on YouTube or Facebook and has the most friends on social media such as MySpace and Bebo.

Models often choose a name from internet surveys that were conducted in the early days of social networking. This gave them a “punkrock” or “emo name. It was usually a combination of a regular first name and a fashioned final name. Commonly, the last name was full of emotion such as anger or sickness.

Scene queens are a growing interest in alternative modeling. These models don’t fit the same body type, hairstyle, makeup trends, facial features, or plastic surgery as mainstream models. As the fashion industry and other related industries begin to pick up on this consumer and social interest, we will see more internet model mainstream. For now, these models, boasting the fan base of thousands of random internet users, look ahead to what could be a bright future gemmaetc.