What is Google MCM?
Like SPM (Scaled Partner Management), Multiple Customer Management (MCM) enables Google AdX access to the small and medium-sized publishers via large publishers and channel partners. Then what’s the critical difference? Improved and enhanced delegation of the authorization level amongst the child and parent publishers. Introduction of two new access levels, a.k.a. delegation types, Manage Inventory and Manage Account.
Manage Account: Direct inventory access to all Child ad inventories. The maximum number of parent publishers is one. The Parent Publisher has access to the Google Ad Manager account of Child Publisher. While during the Ad Tag Implementation, Child’s Ad Manager ad tags and the payments are made to Child Publisher
Manage Inventory: Direct Inventory access to only Delegated ad inventories. The maximum number of parent publishers is up to fifteen. The parent publisher doesn’t have access to the Ad Manager account of Child Publisher. While during the Ad Tag Implementation, Parent’s Ad Manager ad tags and the payments are made to Parent Publisher
SPM vs. MCM Feature comparison
Programmatic Direct Support
Preferred Deals Support
Why is MCM replacing SPM?
⦁ Improved Transparency: Google MCM is enhancing the transparency of the partnership between child publishers and parent publishers/partners
⦁ Better Control: Regarding the authorization level of the partnership between child and parent publishers
⦁ Enhanced Efficiency: Google MCM aims to facilitate a more efficient environment for both the parties
Is AdSparc moving over to the MCM?
Yes, we are! We at AdSparc believe that the MCM program is a constructive and inevitable development, and we welcome it with great pleasure.
⦁ Access to the full range of tools on GAM 360
⦁ Support for programmatic direct and preferred deals
⦁ Better Transparency and Control
SPM is going away! You will lose access to AdX demand if your current SPM partner has not transitioned to a Google MCM partner. Switch to a Google MCM partner today!